Two Pens

Writing from both sides of the brain.

This is a compilation of all the curated articles on writing for social media that Cynthia Hartwig has found of interest.

10 Surprising Social Media Facts [INFOGRAPHIC]

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Here’s an infographic that lists ten essential facts you should keep in mind when using social media to market your business.

Social media is not only a great platform for social interactions: it’s ideal for digital marketing, and there’s a plethora of social media statistics floating around the Internet…


Two Pens's insight:

Finally. An infographic with both good design and great, relevant facts.


See on blog.mainstreethost.com

Google and Ogilvy research finds word of mouth had biggest impact on purchase decisions (not media) | Campaign@Cannes

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Consumers are more influenced by word of mouth in buying decisions than by print media, TV and movies, brand websites and even social media. The six-month survey of 2,458 recent purchasers of auto vehicles, beauty products and smartphones found that word of mouth topped the influence list.

Top ten points of influence:

Word of mouth (74%)Retailers and store visits (69%)You Tube – how-to videos, product visualisation, entertainment (64%)Twitter (61%)Company/brand websites (59%)Facebook (56%)Pinterest (56%)Newspapers and magazines (55%)TV and movies (51%)Search (51%).


The study – revealed at the Google Beach Pavilion in Cannes – notes that consumers now make purchasing decisions in the same way they consume content – with the purpose of choosing brands that engage their passion and interests….


Two Pens's insight:

This is not new news. Word-of-mouth has always been the nirvana of business. Question is: how do you generate it.


See on cannes.campaignlive.co.uk

A Scientific Guide to Hashtags: How Many, Which Ones, and Where to Use Them | Social Media Today

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Internet language has evolved considerably over the past few years as social media has taken off. Hashtags are a huge part of this evolution. What once was a telephone button is now a social media phenomenon.  No wonder people are curious.

When they ask, I tell them that hashtags are a pound sign immediately followed by a keyword. They’re used for categorization on social media. Yes, they can be annoying if overused. And yes, I’ve seen the hashtag video of Jimmy Fallon and Justin Timberlake.

Hashtags also have the potential to be truly valuable. The stats and info below make a pretty clear case that we should be understanding, using, and appreciating hashtags….


Two Pens's insight:

Good  explanation and. Tips on #tags. 


See on socialmediatoday.com

Twitter: Should I use a company or personal account in B2B? - exploreB2B

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Well, Peter, you ask a great question.
Here is my response: it depends on what you are trying to achieve and with whom you are aiming to connect and target.Option 1: your brand is you
From …

Two Pens's insight:

It is possible to have a company + you account that is linked to your own personal account. From the business’s perspective, I think it is better to have a person tweeting as one of the voices of the business. That way you get a real person who tweets about their personal interests, while in service to the business. If they want to tweet about Beyonce’ or Fifty Cent, hey, that goes on their personal account.


See on exploreb2b.com

6 Myths of Social Sharing (infographic)

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Social sharing buttons on websites account for less than 30 percent of all sharing, and links shared on Thursday get peak engagement and the longest-lasting traffic.

Those are only two of the results of a RadiumOne study focusing on sharing behavior. RadiumOne is an enterprise advertising platform that operates the Po.st social sharing and URL-shortening platform — which naturally generates a lot of data on what people share, how they share, and what kind of sharing is the most effective.


More information at the link…


Two Pens's insight:

So the best social sharers are the aged. They’re the ones with plenty of time.


See on venturebeat.com

Word Root Of The Day: ten | Membean

See on Scoop.it - Writing for Social Media

Membean helps students remember vocabulary for the GRE/SAT/ACT. It tunes into students’ forgetting patterns and teaches words in multiple ways by applying learning techniques from linguistic research.

Two Pens's insight:

Every business writer needs to know words and their roots, in order to add to your lexicon of available weapons. I love Membean because it’s both visual and rich in content and association. 


See on membean.com

Going Beyond Social Media Grassroots Organizing to Create Change

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VIDA positively changed how many women get published and represented in American magazines by seeing beyond social media grassroots organizing.

Two Pens's insight:

Very proud to say that @emilywarn, my bus. partner, is that wonderful and unusual combo of  poet and social media smarty. See how she’s put her passions to work for the cause of women’s writing—and is teaching other nonprofits how to use social media to create change. 


See on twopens.com